Eye-tracking social media page layout

This has been done before, but it’s a cool writeup of it, and just cool to see- especially for Information Design geeks.

Reshared post from +Pete Cashmore

Where do people look when they visit your Google+ profile?

We did an eye-tracking analysis (linked below) of various social networks — Facebook, Google+, LinkedIn and others — to see the differences.

Google+ is the 3rd and 4th slide in the slideshow. Those images show the following:

-When people first visit your Google+ profile, they look first at the top item in the content column (your latest update). They also spend the most time looking here.

They then look into the left column – your Circles and profile pic. They spend less time looking here.

-Finally, they look at the top of the page – the section with links back to their own home screen, photos, profile etc.

Interesting huh?

Embedded Link

Here’s How People Look at Your Facebook Profile — Literally
Ever wonder what draws the most attention on social media profiles? We recorded actual eye movements to show you.

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