Interesting examination of google search and synonyms

Reshared post from +AJ Kohn

A Conversation about Synonyms

The fact that Google frequently uses synonyms to boost search quality is nothing new. But +Dan Petrovic brought an interesting example to my attention via Google+ which spawned a dialog that included +Bill Slawski, +Wissam Dandan and +Steven Baker, Principal Software Engineer on the Search Ranking team.

It is conversations like these that make search so enjoyable. Hopefully you agree.

Embedded Link

Query Synonyms
Learn how Google is actively using complex methods to identify synonyms and related queries to improve search results.

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